The resulting commercial portrays mankind’s most brutal act of self-destruction as little more than a game of football.įor its ad, Activision invited two respected conflict photographers to wander through its motion capture studio and experience the recreation of World War II, taking photographs on a virtual camera - “a portal into the game engine,” according to the game’s senior visual director, Michael Sanders. To market the game’s new photography mode, two conflict photographers were immersed inside the virtual world and tasked with photographing it. In a few days, Activision will launch the 18th installment of Call of Duty, returning players to the Second World War.
